{"id":14345,"date":"2021-02-01T15:22:47","date_gmt":"2021-02-01T15:22:47","guid":{"rendered":"http:\/\/portonews.gr\/?p=14345"},"modified":"2021-02-01T15:22:47","modified_gmt":"2021-02-01T15:22:47","slug":"%cf%81%ce%ad%ce%bd%ce%b1-%ce%b4%ce%bf%cf%8d%cf%81%ce%bf%cf%85-%cf%87%cf%89%cf%81%ce%af%cf%82-%cf%83%cf%87%ce%ad%ce%b4%ce%b9%ce%bf-%ce%b7-%cf%84%ce%bf%cf%85%cf%81%ce%b9%cf%83%cf%84%ce%b9%ce%ba%ce%ae","status":"publish","type":"post","link":"https:\/\/portonews.gr\/?p=14345","title":{"rendered":"\u03a1\u03ad\u03bd\u03b1 \u0394\u03bf\u03cd\u03c1\u03bf\u03c5: \u03a7\u03c9\u03c1\u03af\u03c2 \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf \u03b7 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c4\u03b7\u03c2 \u0391\u03c4\u03c4\u03b9\u03ba\u03ae\u03c2"},"content":{"rendered":"<div class=\"entry-content\">\n<p style=\"text-align: left;\" align=\"CENTER\">8 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 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\u03b5\u03b4\u03c1\u03b1\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 (<span lang=\"en-US\">brand<\/span>) \u03c4\u03bf\u03c5 \u03bc\u03b7\u03c4\u03c1\u03bf\u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03c4\u03b7\u03c2 \u0391\u03c4\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b5\u03b8\u03bd\u03ad\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc \u03ce\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc \u03bf\u03bb\u03b9\u03b3\u03bf\u03ae\u03bc\u03b5\u03c1\u03c9\u03bd \u03b4\u03b9\u03b1\u03ba\u03bf\u03c0\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03af\u03b4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03bf\u03b2\u03b1\u03c1\u03cc \u03b1\u03c0\u03cc\u03b8\u03b5\u03bc\u03b1 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lang=\"el-GR\"><b>\u03a3\u03b5 \u03c4\u03b9 \u03c3\u03c5\u03bd\u03af\u03c3\u03c4\u03b1\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3<\/b><\/span><span lang=\"en-US\"><b>h<\/b><\/span><span lang=\"el-GR\"><b>\u03c2 \u03c4\u03bf\u03c5<\/b><\/span><span lang=\"en-US\"><b>,\u00a0<\/b><\/span><span lang=\"el-GR\"><b>\u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03a0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03c4\u03b7\u03c2 \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae\u03c2 \u03a0\u03b5\u03c1\u03b9\u03c6\u03b5\u03c1\u03b5\u03b9\u03b1\u03ba\u03ae\u03c2 \u0391\u03c1\u03c7\u03ae\u03c2;\u00a0<\/b><\/span><span lang=\"el-GR\">\u0391\u03c6\u03bf\u03cd \u03ae\u03b4\u03b7 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03b7 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\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03c4\u03b7\u03bd \u0391\u03c4\u03c4\u03b9\u03ba\u03ae;<\/b>\u00a0\u0393\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03bd \u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03b4\u03b1\u03c0\u03b1\u03bd\u03ce\u03bd;<\/li>\n<li><b>\u03a0\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b5\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac \u03b7\u00a0<\/b><b>swot\u00a0<\/b><b>analysis \u03c3\u03c4\u03bf\u03bd \u00ab\u039f\u03b4\u03b9\u03ba\u03cc \u03a7\u03ac\u03c1\u03c4\u03b7 \u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u0398\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u039c\u03bf\u03c1\u03c6\u03ce\u03bd \u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u00bb \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03ba\u03bf\u03c1\u03bc\u03cc \u03bc\u03b9\u03b1\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03b5\u03bd\u03ce \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03cb\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2;<\/b><\/li>\n<li><b>\u03a0\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1\u03be\u03af\u03b4\u03b9\u03b1 \u03b5\u03be\u03bf\u03b9\u03ba\u03b5\u03af\u03c9\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 (<\/b><span lang=\"en-US\"><b>fam<\/b><\/span><b>\u2013<\/b><span lang=\"en-US\"><b>press<\/b><\/span><b>\u00a0<\/b><span lang=\"en-US\"><b>trips<\/b><\/span><b>) \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u0391\u03c4\u03c4\u03b9\u03ba\u03ae, \u03b5\u03c4\u03ae\u03c3\u03b9\u03bf\u03c5 (\u03b3\u03b9\u03b1 \u03c6\u03ad\u03c4\u03bf\u03c2) \u03c0\u03bf\u03c3\u03bf\u03cd 156.000 \u03b5\u03c5\u03c1\u03ce \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03bf\u03cd \u03c0\u03bf\u03c3\u03bf\u03cd \u03c4\u03c1\u03b9\u03b5\u03c4\u03af\u03b1\u03c2 812.000 \u03b5\u03c5\u03c1\u03ce (!), \u03b5\u03bd\u03ce \u03b5\u03af\u03bc\u03b1\u03c3\u03c4\u03b5 \u03b5\u03bd \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5 \u03ba\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1\u03c2;<\/b><\/li>\n<li><b>\u0393\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c4\u03af\u03c0\u03bf\u03c4\u03b1 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03c0\u03c1\u03c9\u03c4\u03bf\u03ba\u03cc\u03bb\u03bb\u03c9\u03bd \u03b1\u03c3\u03c6\u03b1\u03bb\u03b5\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u0391\u03c4\u03c4\u03b9\u03ba\u03ae<\/b>\u00a0\u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bb\u03b7\u03b3\u03b5\u03af \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1;<\/li>\n<li><b>\u0393\u03b9\u03b1\u03c4\u03af \u03b4\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03a0\u03b5\u03c1\u03b9\u03c6\u03ad\u03c1\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u0399\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03ce\u03bd \u03b5\u03bd\u03ce \u03b4\u03b9\u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03ae\u03b4\u03b7 \u03b7 \u03af\u03b4\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c3\u03b5 \u03b5\u03c4\u03ae\u03c3\u03b9\u03b1 \u03b2\u03ac\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u0388\u03bd\u03c9\u03c3\u03b7 \u039e\u03b5\u03bd\u03bf\u03b4\u03cc\u03c7\u03c9\u03bd \u0391\u03b8\u03ae\u03bd\u03b1\u03c2, \u0391\u03c4\u03c4\u03b9\u03ba\u03ae\u03c2, \u0391\u03c1\u03b3\u03bf\u03c3\u03b1\u03c1\u03c9\u03bd\u03b9\u03ba\u03bf\u03cd;<\/b><\/li>\n<li><b>\u0393\u03b9\u03b1\u03c4\u03af \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd 359.000 \u03b5\u03c5\u03c1\u03ce \u03b3\u03b9\u03b1 \u03c4\u03c1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03c4\u03bf \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03c0\u03bb\u03ad\u03bf\u03bd \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03b1\u03c1\u03c9\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03bc\u03bf\u03bd\u03c4\u03ad\u03c1\u03bd\u03b1\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae\u03c2 marketing;<\/b><\/li>\n<li><b>\u03a0\u03c9\u03c2 \u03b5\u03be\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b5\u03bc\u03bc\u03bf\u03bd\u03ae \u03c3\u03b5 \u03b1\u03bd\u03b1\u03c7\u03c1\u03bf\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2<\/b><b>\u00a0\u03c3\u03b5 \u03ad\u03bd\u03c4\u03c5\u03c0\u03b1<\/b><b>\u00a0\u03bc\u03ad\u03c3\u03b1, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af \u03bc\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c0\u03ac\u03b8\u03b9\u03c3\u03b7\u03c2 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03bf\u03c5 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c6\u03b9\u03bb\u03b9\u03ba\u03ac \u039c\u039c\u0395;<\/b><\/li>\n<\/ol>\n<p>\u03a0\u03b1\u03c1\u03cc\u03c4\u03b9 \u03b7 \u0394\u03cd\u03bd\u03b1\u03bc\u03b7 \u0396\u03c9\u03ae\u03c2 \u03b5\u03af\u03c7\u03b5 \u03ba\u03b1\u03c4\u03b1\u03b8\u03ad\u03c3\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03ac\u03c4\u03b1\u03be\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd \u03c4\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b5\u03b8\u03bd\u03b9\u03ba\u03ae\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1\u03c2, \u03b7 \u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 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